Equipping business owners to think like capital allocators.

Coaching works primarily on the owner’s behaviour — accountability, habits, mindset, motivation. We work on the decision itself, using the frameworks a capital allocator would apply. We teach financial and strategic judgment and then use it on live situations in your business. If what you need is encouragement and a weekly check-in, a coach is the better and cheaper answer.

No. Modern & Macro is an educational and strategic advisory platform. We are not a registered investment adviser, law firm, or accounting practice. Where a decision requires licensed advice, we help you frame the question rigorously and work alongside the professionals who answer it.

Established owner-operated firms where the founder still makes the consequential decisions and where a wrong call carries real consequence. Below roughly that threshold, the constraint is usually execution rather than judgment, and our work would be premature. We say so directly in the introductory conversation.

Only where a decision is genuinely technical and time-critical. Ordinarily we do something more useful and more irritating: we show you the structure of the decision, what would have to be true for each option to be right, and what evidence would settle it. You decide, with better instruments than you had before.

The Executive Strategy Partnership runs on a quarterly cadence and continues while it is useful. The Strategic Growth Partnership is typically a twelve-month mandate around a specific expansion decision. The Enterprise Value Partnership works on a multi-year horizon toward transition. Education programmes run from a single day to six months.

Yes, and in most cases it is the better arrangement. Executive Education is designed for exactly that: building a management layer that can reason about capital, strategy, and risk rather than waiting for the owner to do it for them.

No. Client identities, figures, and decisions are never used in our writing, case material, or promotion. Our published articles use composite and generic situations only.

Thirty minutes, no charge and no obligation. You describe the decision or constraint in front of you. We tell you how we would frame it and whether an engagement would improve the outcome. Where the honest answer is that it would not, we say so and suggest what would.

Both. Standing partnerships run largely by video with periodic in-person sessions. Private workshops and leadership programmes are usually delivered on site, since they involve the whole leadership team and real working material.